A little money business today. Todays post gives an insight into online newspapers and the lucrative advertising market they represent.
This Research Brief from MediaPost dot com by Jack Loechner gives a good comparison of online newspapers, how many read them, readers demographics and advertising (cpm) costs of all the Top Display Advertising Site Categories (such as social media sites, newspapers, e-mail, community, etc.):
According to a new ComScore release, more than 123 million Americans ... Continue reading ...
Magnify.net to Offer Curated Video Content (CVC)
How would you like a resource to pull videos from that are related to your site content AND that will draw bigger advertisers with more money for you?...
At least that is what I think the following press release is saying...I am NOT an expert. But, the following press release seems to be saying something important for helping smaller publishers monetize while increasing sales for advertisers!
Initiative will allow publishers to provide contextually relevant video to site specific advertise...
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